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It
is sometimes easy to forget that one of the most effective uses of
research performed by us can be the mapping exercise.
In
the past we have been utilized by a large number of companies (many
of them both overseas and international) to map out complete
departments of competing companies. This can entail anything
from the most simple head count, to putting names to this head count
and even to go as far as supply organizational charts.
The
use of this information is many faceted.
For some of our clients it is an
opportunity to compare head counts and revenue per employee status;
for others it is an opportunity to find out a little more about the
competition in a new region that our client may be considering the
opening of an office; or it may be to know the names of who does
what in these same companies.
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